Applies to California, Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia.

Bath & Body Works respects your privacy and provides this notice in accordance with state privacy laws including CCPA/CPRA, CPA, CTDPA, DPDPA, ICDPA, MODPA, MNCDPA, MTCDPA, NDPA, NHPA, NJDPA, OCPA, TIPA, TDPSA, UCPA, and VCDPA.

Personal Information Collected
We may collect information such as:

Identifiers: name, email, phone, address, device IDs, IP address

Personal characteristics: age, gender, marital status

Commercial information: purchase history, browsing, preferences

Biometric and geolocation information, such as signatures or app location data

Professional and educational information, such as resumes

Financial and payment information, such as credit cards or bank information

Sensitive personal information, including social security numbers, state IDs, or login credentials

Inferences: predictive or profile information, such as loyalty status

Note: We do not knowingly collect information from children under 13 or the applicable state minimum age.

How Personal Information is Used
We may use your information to:

Process orders and payments, deliver products, and manage logistics

Provide customer service and handle claims or incidents

Personalize experiences, marketing, and advertisements

Conduct analytics, surveys, and technology monitoring

Prevent fraud and ensure information security

Administer social media, events, and promotional activities

Privacy Rights

Opt-Out of Sale or Sharing: You can opt out of the sale or sharing of your information with third parties

Opt-Out of Targeted Ads or Profiling: You can choose not to receive personalized ads or be profiled for legal or significant decisions

No Penalty for Opt-Out: Choosing your privacy rights will not affect product pricing or service quality

How to Opt-Out

California and Colorado: Do Not Sell or Share My Personal Information

Other listed states: Targeted Ad Preferences

Third-Party Marketing: You can opt out of sharing information with unaffiliated third parties for direct marketing

Sensitive Personal Information
Processed only when necessary to comply with legal obligations or specific rights.

Data Retention
Personal information is retained only as long as necessary to provide services, comply with legal obligations, or deliver relevant products and advertising.

Contact Information
For questions:
Privacy Matter
Bath and Body Works, Inc.
3 Limited Parkway
Columbus, OH 43230
USA

Last Updated: December 17, 2024