Experience the Power of Fragrance

At Bath & Body Works, we believe in the power of fragrance to transform moods, evoke memories, and brighten everyday life. Every product we create tells a story, bringing joy and delight to our customers. From soothing home scents to nourishing body care, each item reflects our commitment to quality, detail, and care.

Our Story

Bath & Body Works is recognized as one of America’s favorite fragrance brands, leading the world in personal care and home fragrance. Since becoming an independent public company in 2021, we have been dedicated to creating products that inspire and delight millions of customers.

Our best-selling collections include fine fragrance mists, body lotions, creams, three-wick candles, home fragrance diffusers, and liquid hand soaps. Powered by a flexible and innovative supply chain, we bring high-quality, on-trend products to our customers quickly and affordably.

Stores and Global Presence

We serve customers wherever and however they want to shop, online or in-store. In the United States and Canada, we operate over 1,850 company-owned stores. Internationally, our franchise partners bring the Bath & Body Works experience to more than 485 locations around the world.

Our global presence includes the Middle East, Asia and Australia, the Americas, Europe and the UK, and the Caribbean. Every location offers a consistent, immersive experience where fragrance, emotion, and joy come together.

Global Impact

Bath & Body Works is more than an American brand—it is a global ambassador of fragrance. Our franchise, licensing, and wholesale partners ensure that customers worldwide enjoy the same unique and high-quality experiences we are known for. Our international expansion not only complements our North American business but also supports long-term growth, connecting fragrance and happiness to customers everywhere.

Our Commitment

Innovation and quality are at the heart of everything we do. We put customers first, creating experiences that are memorable and enjoyable both online and in stores. Fragrance is more than a scent; it is an experience, an emotion, and a connection. We make luxury accessible by offering high-quality, on-trend products at approachable prices, helping our customers live more fully every day.

At Bath & Body Works, fragrance is more than a product—it’s a way to celebrate life, create joy, and make ordinary moments extraordinary.