Your Privacy Choices

Restricting Cross-Context Behavioral Advertising
This notice applies to consumers in California, Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia.

At Bath & Body Works, we want you to enjoy shopping with us while knowing exactly how your personal information is handled. Certain states grant consumers the right to opt out of certain data-sharing practices, which may be considered selling, sharing, or processing for targeted advertising.

To fully manage your privacy preferences, please follow the steps outlined in all three sections below: Affiliate & Third-Party, Targeting Cookie, and Digital Vendor Preferences.

Affiliate & Third-Party
To opt out of sharing your personal information with affiliates or third parties, follow the instructions provided by Bath & Body Works for your device or account.

Targeting Cookie
Our advertising partners may collect certain information through cookies and similar technologies. To opt out of sharing or selling information collected via cookies, follow the instructions provided in your account or browser settings. We also honor Global Privacy Control (GPC) signals from your browser or extensions to automatically opt you out of cookie-based information sharing.

Important: You will need to repeat this process on each device, browser, and Bath & Body Works digital environment you use. For example, selections made in our app do not carry over to our mobile website. Cookie deletion may also require reapplying your preferences.

Digital Vendor Preferences
You also have options to control targeted advertising on your mobile device. Through device settings, you can manage the sharing of device identifier information with app developers and other businesses. Settings may vary depending on your platform, such as iOS or Android. You may also explore additional opt-out methods through centralized registries that manage opt-out preferences for participating advertising providers.

Updates
Last updated: December 17, 2024